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privacy policy

This site ( is owned by Wholesome Feels Limited (trading as Wholesome Feels). We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits and we are committed to ensuring that your privacy is protected in a way that is consistent with our obligations and your rights under the law.


By using our website, you consent to our Privacy Policy. Our Privacy Policy can be updated or changed at any time, please check this page regularly for updates to ensure that your knowledge is up to date.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 



means an account required to access and/or use certain areas and features of our Site;


means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site.


We collect information from your usage of our website. This includes information that you provide when you register for an account to use our site, subscribe to our services, or when you search for a product or place an order for our vegan & eco friendly products on our site. This information may include your name, address, email address, phone number, and payment information.

2. Information About Us

Our Site is owned and operated by Wholesome Feels Limited, a limited company registered in England under company number 13105958.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we  have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.


Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are Your Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 16.

  2. The right to access the personal data we hold about you. Part 12 will tell you how to do this.

  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us by using the details in Part 15 to find out more.

  4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 16 to find out more.

  5. The right to restrict (i.e. prevent) the processing of your personal data.

  6. The right to object to us using your personal data for a particular purpose or purposes.

  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

  9. Rights relating to automated decision-making and profiling. [We do not use your personal data in this way.]


You may access, change, or correct your personal information by logging into your account on our site. Please notify us if you do not wish your personal information to be stored.

6. How do we use your personal data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. Any of the information that we collect from you may be used for the following legitimate interests:

  1. To help improve our site

  2. To improve our customer service

  3. To process transactions

  4. To deliver your order to you

  5. To send email updates about Wholesome Feels (if subscribed)


Your information helps us to more effectively respond to your customer service requests, support needs, and make decisions regarding the products we offer to better meet your product needs. We are committed to keeping your personal data safe and secure at all times, and take all necessary and reasonable steps to maintain appropriate safeguards to ensure the security, integrity, and privacy of the information you provide.


Please note that our website administrators can also see the information that you provide us when creating an account with us. However, it is our policy that this information only be accessed by our administrators in the event of you contacting us to make any changes, request help with your account, or report any issues.


In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

7. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data within the UK. This means that it will be fully protected under the Data Protection Legislation.

8. How Long Do We Store Your Data

We will not retain your data for longer than necessary and will only use it for the purpose set out in this Privacy Policy.

9. Data Sharing

We guarantee that your information will not be sold, exchanged, transferred or given to any other company, other than for the purpose of payment and delivery of your requested products through ordering on our website. Third party processors, such as payment processors and shipping companies may process your information, but only to the extent that is necessary to assist us in providing you with this service.


Wholesome Feels Ltd will not disclose your personal data to any other third party aside from our service providers, and the exceptions set out below:

  1. Governmental bodies, regulators, law enforcement agencies, courts/tribunals, and insurers

  2. To the extent to be in compliance with our legal obligations

  3. To exercise our legal rights

  4. For the prevention, detection, investigation of crime or prosecution of offenders; and

  5. For the protection of our customers

10. How Can I Control My Personal Data?

In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, at the point of providing your details, and by managing your Account.


You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you from receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

11. Can I Withhold Information?

You may access [certain areas of] Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data. You may restrict our use of Cookies.

12. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.


All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15. To make this as easy as possible for you, a Subject Access Request Form is available for you to download and use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.


There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee of £10 may be charged to cover our administrative costs in responding.


We will aim to respond to your subject access request within 10 working days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

13. cookies

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We may use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and services. We have taken steps to ensure that your privacy and personal data is protected and respected at all times. All Cookies used by and on Our Site are used in accordance with current Cookie Law.


Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Site may not function fully or as intended.


Certain features of our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.


In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.


You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.


It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

14. Other Processors


Wholesome Feels Ltd uses third party payment processors to process payments through our website. Here is the list of our third party payment processors: Paypal, Clearpay, & Laybuy.



We occasionally send out newsletters to our subscribers who opt into the service through third party applications. You are able to subscribe or unsubscribe at any time.


Google Analytics

We use a third party tracking software to monitor our website visitors in order for us to better understand our visitors and help us continually develop and improve your experience on our website. This software is provided by Google Analytics. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement of the website, but will not store, save, or collect personal information. This information is processed anonymously; in a way that does not identify you.

15. Changes to this privacy policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.


Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 31.12.2020.

16. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Wholesome Feels Limited):


Email address:


Postal Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

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